Swiss Bliss at Sir Richard Branson’s The Lodge Verbier

Ever wondered what it would be like to stay in a £156,000 a week luxury chalet? Well walk this way, I’m about to take you on an enticing tour of Sir Richard Branson’s The Lodge V...
Europe, Global Travel Destinations, Switzerland

Ever wondered what it would be like to stay in a £156,000 a week luxury chalet? Well walk this way, I’m about to take you on an enticing tour of Sir Richard Branson’s The Lodge Verbier. And yes, it’s as epic as you’re thinking and then some…

Watch the highlights video from my stay at The Lodge

Luxury ski chalet

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Many think chalets are just for winter, all geared towards thrill-seeking skiers and boarders. Oh, how wrong they are! In summer the white-capped slopes home to beautiful wooden abodes spring to life like a page out of Heidi.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Think lush green pastures, soaring mountains and picturesque villages. And yes the hills are alive but with an abundance of colourful wildflowers. There is no better feeling than relaxing in the mountain sun, filling your lungs with the crisp fresh air and listening to the melodic tinkering of cowbells in the distance. It’s a slice of pure Swiss bliss.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

This dreamy situation increased tenfold when I entered our mountain retreat in Verbier. Perched high in the Swiss Alps The Lodge is the ultimate getaway. It’s part of Sir Richard Branson’s Virgin Limited Edition collection of worldwide unique retreats and luxury hotels.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

During the ski season you can hire only on an exclusive weekly basis, but come summer it also adopts an individual room rates policy. Bringing it into the grasp of travellers who would perhaps only dream of visiting this exclusive alpine retreat.

However, the luxury on offer is on a more casual level. Think home from home, but with everything you could wish for in a summer escape. Here’s why…

The Personal Touch

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

From our friendly welcome as soon as we stepped out of the chauffeur-driven car to the glass of bubbles in your hand to ease the essential check-in process, you’d be hard-pressed to feel any more relaxed.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

At first glance, you’d be forgiven for thinking you’d walked into Richard Branson’s home. Scattered around the living room area are framed family and staff pictures, adding a real cosy feel to the chalet.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

And when I say living room, the open-plan area includes a large lounge and communal dining area plus one of the two bars on the property. Yes, that’s right, two bars in your chalet!

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

…Where you can help yourself to any tipple you fancy, whenever you desire. Although the staff seem to have a sixth sense and magically appear when you want something. They were always on hand to pour a well-needed drink.

The Bedroom

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

The personalisation hit its peak when we were taken to our room. There are no locks on the door (unless you ask for one) and no room numbers here. Instead, your names are written on the door with chalk.

The Lodge can accommodate 18 adults and six children with a mix of nine bedrooms and suites. For the kids, there is a large bunk room with a separate shower room, plasma screen TV with DVD player, a games console and bean bags. If that doesn’t scream the BEST sleepover ever – I’m at a loss!

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Our vast and plush bedroom immediately bowled us over from the moment we stepped over the threshold, with its own living room and wrap-around balcony.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

The high-end modern furnishings blend in beautifully with the traditional alpine accents and the cooling tones of white distressed wood.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

It’s the small and thoughtful touches that really make the rooms. A desk stocked with pre-stamped postcards, plug adapters, every choice of tea and a Nespresso machine. The ‘Do Not Disturb’ sign sits on the bed as a cuddly St. Bernard, which in the evening holds your goodnight treat in the form of a very big Toblerone – Turndown service winner!

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier
Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

The rather generous bathroom comes with a freestanding contemporary bath complete with a rubber duck, a rain shower and twin bathroom sinks. A huge range of full-size Cowshed products left me with a beaming smile and smelling gorgeous throughout my entire stay.

Of course, I immediately felt at home in my lush surroundings.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Live It Up 

The ultimate mountain bolthole obviously houses some equally fanciful facilities. The basement is the epitome of hedonistic action.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

There’s another open-all-hours bar, an impressive wine library, a pool table which turns into a table tennis table, the biggest cosy pillow-filled couches, a large plasma TV, DVD player, a huge collection of DVDs and a disco ball to top it off to get the party well and truly started.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

A set of automatic doors leads you to a relaxed space with a nine-metre heated indoor swimming pool, steam room and jacuzzi.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

For the sporty types, there is also a small gym or if you’re anything like me you’ll be booking yourself a massage in the treatment room.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

The one-hour aromatherapy massage booked for our return from the mountain hike was well-needed and received. A new, unknotted, serene and relaxed woman with the softest skin walked out of those doors.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

In the sunny season, you can make full use of the outdoor space, with plenty of loungers and a humongous hammock to soak up the rays.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Or chill in the hot tub with a glass of bubbles whilst you admire the glorious mountain surroundings.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Outdoor Pursuits

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

During the summer months, Verbier offers a wealth of outdoor activities, which can all be organised by the helpful staff at The Lodge. From paragliding, mountain biking, rock climbing, and hiking. For all the golfing enthusiasts there are five different courses to choose from to improve your handicap.

And it’s not just about fitness activities. If you love your vino you can organise a wine tasting at the nearby vineyards. Music lovers can also plan their visit for the famous jazz and classical music festivals which come to town in late July and early August.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

We opted to indulge in a spot of hiking. By spot, I actually mean a four-hour hike. It took us past the most beautiful picture postcard landscapes.

Before leaving The Lodge, a rucksack with a cooler bag full of lunchtime delights and water along with maps and suncream was handed over. They really do think of everything.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Dropped at the start of the trail we meandered down the mountain following a bubbling stream, through woodlands, past boisterous cows and the most beautiful fields of wildflowers.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Needless to say, there were plenty of stops to admire the glorious panoramas…

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier
Swiss Bliss at Sir Richard Branson's The Lodge in Verbier
Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Without a doubt the most idyllic place to enjoy our packed lunch of sandwiches, pringles, freshly baked cookies and mini Toblerone in the fresh mountain air.

Foodie Paradise

Whilst we’re on the subject of food, you’re in for a treat at The Lodge with Michelin-trained chefs. Breakfast can be enjoyed in the communal dining area downstairs or in your room with a choice of juices, smoothies and a continental or hot-cooked option.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

On our last morning, we spoiled ourselves with an al fresco champagne breakfast on our room balcony.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

During breakfast, you also have a sneak peek at the evening menu. Allowing plenty of time for any changes if you wish. The kitchen team cater for all dietary requirements, and the sight of my name on the menu against my tasty-sounding veggie dishes delighted me no end.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

When the mid-afternoon munchies strike the relaxed afternoon tea hits the spot. Think soft chewy cookies and Toblerone brownies, along with an equally tasty savoury dish.

Every evening meal begins with canapés and champers on the terrace where you catch up on everyone else’s day. Before making your way to the dining table for the much-anticipated evening meal.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Over our two days I feasted on vegetarian plates like cucumber with avocado purée, toasted panko and shiso benito dressing; velouté of cauliflower with almonds, garden curry leaf and basil; herb gnocchi with mushroom duxelle, leek, cabbage and pesto.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier
Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Carnivores were treated to dishes such as roast rack of lamb with peas & fevs, caramelized potatoes, confit shallot and lamb jus.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

There is also a constant flow of wine, a different bottle for each course (hic). Desserts were just as impressive, take a look at this manjari delice with spiced orange, yogurt sorbet and oatcrumbs.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

And if you can find any more room the cheese board follows – all local, creamy and dreamy.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

Wherever possible the ingredients are locally sourced for sustainability. The four-course gourmet experience served in a friendly and cosy ambience again adds to the homey feel which is a constant during your stay. Included in your stay is breakfast, light lunch and dinner as well as alcoholic beverages.

Kids Playground

Parents will be pleased to hear that children are most welcome at The Lodge, they can either share a room or stay in the fun bunk room. All the activities are easily adapted to cater for all ages, and there are treasure hunts and a Lodge Ranger programme to keep them fully occupied. If you fancy some time out the staff can also arrange babysitting as and when required.

There is also a cute four-legged resident, named Raffi who can take out for walks. He’s so adorable and friendly, the kids are bound to be thrilled, as were we!

And Finally…

One of the overall reasons I fell in love with The Lodge was the relaxed and intimate atmosphere it exudes. It’s not ostentatious, or flamboyant just the right level of laid-back luxury.

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier

I’m a keen lover of summer in the mountains and spending time at this incredible Swiss alpine retreat is worth every penny. From the fresh crisp air, spectacular landscapes, delectable food, and constantly flowing champagne to the impeccable hospitality. You’ll never want to leave.

Click to check for availability and book The Lodge in Verbier

For further information or to make a booking you can visit their website here.

Disclosure:  My stay at The Lodge was complimentary, however all views, opinions and photos are my own and remain a copyright of the Curious Pixie. This post also contains affiliate links whereby I may make a small commission at no extra cost to you. It helps with the costs of running my blog so I can keep my content free for you. Thanks as always for your support! See my disclosure policy here.

PIN FOR LATER

Swiss Bliss at Sir Richard Branson's The Lodge in Verbier
Sima traveling the world
I’m Sima text
Join me as I explore, experience, and eat my way around the globe—bringing you inspiration to escape the everyday through unforgettable adventures.
Disclosure

Please note, this site contains affiliate links whereby I may make a small commission at no extra cost to you. This helps with the costs of running my blog so I can keep my content free for you. Thanks as always for your support!

See my full disclosure here.

Join the Community
650,000+ Fellow Travelers
Find me on
Awards & Ranking
  • Asian Media Awards 2024 - Best Blog / Website
  • bCreator Travel Creator of the Year 2023
  • Traverse Creator Awards 2021 - Best Short Video
Trip Essentials

Travel Toolkit To Help Plan Your Trip

Share your thoughts, tips, and experiences below!

Join the Conversation

  1. RIGHT meet you at Gatwick in a few hours? I LOVED reading this – so much nostalgia already!! The best kind of mountain break with the best company xx

    • Aww Binny! Let’s promise escape to a summer mountain break again.

  2. OK, So I’m in some sort of dreamland right now. This just looked out of this world. What an experience and love this review. The views are phenomenal and just can’t get over the perfection of this place.

    • Oh Bejal it was an incredible couple of days and a great experience.

  3. Everything about the lodge looks utterly perfect!

    • Yep, I can’t disagree with that Laura. We had a fabulous time!

  4. Okay so after both yours and Binnys stories I made a note to check the prices of this lovely lodge. (I have just read your first line and thought twice about it now lol). I will still sign up just to dream about it. Lovely read and makes me feel like I was there with you.

    • Thanks Neha. That is the winter season price for an exclusive week hire. In summer you can book the rooms on an individual daily basis, which brings the cost down considerably. It’s still an expensive splurge but one which could be saved for a special occasion 😉

  5. It looks like you and Binny had the most amazing trip!

    • It was an amazing couple of days Angie.

  6. This looked like SUCH a lovely, plush stay Sima!

Leave a Reply

Your email address will not be published. Required fields are marked *

I accept the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Enjoyed this post?
Sima traveling the world
I’m Sima text
Join me as I explore, experience, and eat my way around the globe—bringing you inspiration to escape the everyday through unforgettable adventures.
Disclosure

Please note, this site contains affiliate links whereby I may make a small commission at no extra cost to you. This helps with the costs of running my blog so I can keep my content free for you. Thanks as always for your support!

See my full disclosure here.

Join the Community
650,000+ Fellow Travelers
Find me on
Awards & Ranking
  • Asian Media Awards 2024 - Best Blog / Website
  • bCreator Travel Creator of the Year 2023
  • Traverse Creator Awards 2021 - Best Short Video
Articles

Latest Adventures

April 6, 2026

Things to Do in Trang, Thailand: Sustainable Travel Guide

November 28, 2025

Things to Do in Borneo: Sabah, Malaysia | Family Travel Guide

October 24, 2025

Best Things to Do in Belfast, Ireland: 9+ Activities & Attractions

July 24, 2025

Visiting LA: 9+ Things to Know Before You Go

July 24, 2025

Fun Things to Do in Santa Cruz & The San Francisco Peninsula

June 9, 2025

Best Things to Do in San Francisco, California

May 27, 2025

Fun Things to Do in Panama City Beach, Florida with Kids

May 6, 2025

13+ Best Things To Do in Sydney, Australia

about
The curious Pixie logo
Inspiring unforgettable adventures through the world of travel, food, and culture.
Newsletter!
For more travel tips, inspiration, exclusives and giveways directly to your inbox.
Copyright © 2025 the Curious Pixie | All Rights Reserved

Cookies help us deliver our services and provide you with the content we do. By using our services, you agree to our use of cookies. To find out how to disable cookies in your browser please read the full policy. Learn more!

The International Car Forest in Nevada
Discover, Dream, and Explore

Adventure Awaits!

Subscribe now to receive curated travel guides, must-see destinations, and insider tips from The Curious Pixie.